I read an article that trigger my thoughts to share this, well let’s put home décor topics aside for a while, I’m going to talk about home design in business perspective as a start.
Even though you've heard about the New Economy that coming our way or ALREADY happening that is EXPECTATION ECONOMY. Capturing the essence of 2008's demanding consumer arena, it is—surprise, surprise—all about those pesky, demanding consumers:
"The EXPECTATION ECONOMY is an economy inhabited by experienced, well-informed consumers from Canada to South Korea who have a long list of high expectations that they apply to each and every good, service and experience on offer.
Their expectations are based on years of self-training in hyperconsumption, and on the biblical flood of new-style, readily available information sources, curators and BS filters. Which all help them track down and expect not just basic standards of quality, but the 'best of the best'."
True enough, with this EXPECTATION ECONOMY has been building slowly in the background, with nowadays peoples that are well educated, readily available information sources around; Word of mouth now travels the world in a flash, making product launches instantly global, turning every new brand—big or small—into a potential 'player', and most importantly, rewarding exceptional performance with immediate interest and approval from consumers. Basically, your competitor could be anyone.
Talks about ID, from a professional career as an ID designer or consultant move to now freelancers that attacking the market. Guess what the next trend, anyone could be an ID! In fact, it’s happening now. Well, IKEA was a very successful example who masters the market trends who lend the decision to consumers to choose freely with options. You want a rack with maroon color; well buy a rack and paint it with maroon. If you want to make it England-country style a bit, you can even paint it with flowers and pattern that you wanted. You want your house various items range from lights, carpet, chairs, tables, cabinet or even dining set and curtain with Zen style, there is already a set of Zen style items of all you wanted ready for you. They offer range of products for you to mix & match freely, whether you want according to a theme/style or into specific properties of the items, you can choose freely. Flexibility is the key of their success in this EXPECTATION ECONOMY or I called it “free-will” market, lending the control in consumer hands. Believe it or not if you are not a DIY type of person, the market or economy will make you one, the difference just lied between the results of each individual get, does it match your objective of what you wish your house to be! To achieve your objective, all you have to do just to know how, as I mentioned before the “steps”! Drop me an email if you keen to know the steps and checklist to help you.

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