Wednesday, July 30, 2008

Ideas that matter most....


Prequote: "Out of sudden, some thoughts running in my mind about business and market again that I would like to share. Although it’s a bit off my blog’s topics, but business is something about imagination and creativity, don’t you think? So I think it’s relevant tho… :)"

With nowadays competitive market and getting tuff to satisfying customers which now evolves to another level “delighting customers” because basically retaining a customer become a greatest challenge now. So in order to remain profitable, companies which eventually needs to evolve their business model and focus area to survive OR find ways to keep on delighting customers.
Big companies such as IBM and Google, they invest lots of money on innovation and encouraging ideas as they aware retaining business and keep find ways to delight customers is not going to lead them to long term surviving and remains at top. IBM willing to let go their personal computing department (sell to Lenovo) is a good move because although that’s part of core business for IBM, relatively they have to let go as company focus ultimately is all about profit not keep on who you are.

So to be innovative, rises demand of ideas and comments. That’s why leading companies are willing to dump lots of money investing on innovation because they see it important. Partly due to open market and globalization, to get in touch direct to end-consumer are relatively easy with nowadays technology. Therefore, this contributed also to encourage most companies go straight to public to get ideas. Instead as past old business model that goes distributor/business partner/reseller then to end user. And towards management and leadership, this leads to open-candor management (encourage staff to speak out and discuss), prioritize voice and dignity from employee is a winning leadership strategy nowadays. Hahahha… In Buddhism said, back to the seed to find a solution (Well, its law of nature). Hahaha… suddenly like off topic already but its true, to be top of the trends and foresee the trends by seeing current state and applying law of nature could actually predict some part of future in general.

From these trends, now the focus/questions go to
1) How to encourage public to share ideas, voice out their valuable comments?
2) How to conduct these efficiently?

From these questions and focus created another demand market, obviously it’s a potential business to be. Just very lately, a few groups who are aware this trend and demand already started these business such as http://www.redesignme.com/, http://www.kluster.com/. Ideas will be, oh in fact already a sellable product, demand and value of it will tremendously increase in very near future. These trends also encourage research companies becoming more important and demanding, not only R&D but research companies who do survey and collecting comments from companies. These “Crown-sourcing” would become a hit and certainly will impact all industry on ways of operating. So for companies to survive, multi-layers of business model and management systems would eventually need to evolve. But conducting change is relatively challenging, imagine companies with thousands staff and layers of departments. Its real tuff! Ha, another demand rises again, not sure you have seen it? I’ll share in my next topics, time to eat now….

No comments: